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The Environmental Outcomes Marketplace (EOM) is CANZA’s long-term strategy to scale the impact of the Million Acre Challenge across Canada through private-sector engagement and investment in climate-smart agriculture (CSA).
Set to launch its first phase in Ontario in 2026, the EOM will provide farmers with a user-friendly platform to navigate existing incentive programs that support regenerative practices. The platform is being designed to facilitate collaboration between farmers, companies, governments, NGOs, and philanthropic organizations; enabling participants to support environmental outcomes across the agricultural landscape.
Rather than focusing on carbon alone, the EOM is being developed to recognize a broader set of measurable outcomes, including greenhouse gas (GHG) emission reductions, soil carbon storage, improved water quality, and biodiversity benefits. The platform intends to support a stacked incentives model, which could allow farmers to access multiple funding streams for overlapping benefits (subject to appropriate verification and program alignment).
The EOM is being developed in alignment with established standards, including the SAI Platform’s Farm Sustainability Assessment, and will eventually incorporate robust data, measurement, reporting, and verification (MRV) processes. These systems are intended to provide transparency and credibility for both farmers and investors.
Operating on a sustainable finance framework, the EOM is exploring mechanisms such as value chain partnerships, insets, offsets, and concessional loans to help lower barriers to adopt climate-smart agriculture practices.
By 2031, CANZA’s goal is for the EOM to operate at a national scale and serve as a credible, results-based model for climate and nature finance in agriculture—helping reduce long-term reliance on public and philanthropic funding.
