Introducing a Next Era of Farm Stewardship

Across Canada, a growing number of producers are strengthening their operations by working with natural systems to improve the land while boosting long-term results.

The Million Acre Challenge supports this momentum, helping farmers and ranchers adopt practical, proven methods that build healthier soils, increase biodiversity, and improve productivity over time.

What’s Changing on the Land?

Participants in the Million Acre Challenge are putting these principles into action with real, measurable results.

Here’s how:

Improving soil health
Healthier soils absorb water more effectively, hold nutrients longer, and support stronger root systems.
Improving efficiency of input use
The targeted use of fertilizers and other inputs help reduce costs and improve long-term productivity.
Increasing on-farm biodiversity and natural resilience
More diverse crop rotations, beneficial insects, and natural habitats support pollinators, maintain nutrient balance in the soil, and help to control pests.
Improving yields and consistency
Crops that are resilient to changing weather conditions contribute to reduced economic volatility.
Restoring ecosystem functions that benefit the broader landscape
Farms that practice climate-smart agriculture help to protect groundwater, reduce erosion, and support wildlife.

Why It Matters

This program helps producers tap into new opportunities by aligning farm management with growing demand for climate-smart, low-footprint agri-food systems. This is about farming in ways that focus on profitability, risk reduction, and long-term viability.

A New Kind of Support for a Changing Farm Landscape

We’re working alongside producers, researchers, agri-businesses, and community partners to:

Enable better decision-making with reliable, easy-to-use data
De-risk the adoption of new beneficial management practices through access to incentives and financing options tailored to farmers’ unique goals
Create market recognition for farms that deliver real, measurable environmental outcomes
Support the adoption of tools that improve both business and environmental performance

Built for Farmers. Backed by Industry. Designed for Impact.

This is not a one-size-fits-all program. It’s a flexible, farmer-facing approach shaped by farmers, agronomists, and leaders across the agri-food system.

If you’re ready to continue strengthening your land, your business, and your bottom line — we’re ready to work with you.

Join the program waitlist or learn more : [email protected]