Oops! We could not locate your form.
The CANZA Marketplace is a long-term national strategy to connect farmers, companies, governments, and investors to advance climate-smart agriculture across Canada.
It turns verifiable environmental outcomes into shared value — rewarding environmental stewardship, reducing risk, and encouraging investment in strong, resilient, low-carbon food systems.
In the first stage of the CANZA Marketplace, farmers and their advisors can browse a directory of incentive programs that support the adoption of climate-smart Beneficial Management Practices (BMPs) on their farms.
CANZA is also developing a Measurement, Monitoring, Reporting and Verification (MMRV) framework, and system to enable farmers participating in the Million Acre Challenge Program to share the necessary data to enable environmental outcomes to be evaluated and claimed.
The goal is to make environmental outcomes – including reduced greenhouse gas emissions, increased soil carbon sequestration, preserved water quality, and improved biodiversity – a lasting economic asset in Canada’s food system.
Through the Marketplace, farmers can be recognized for the good work they are doing to benefit the environment, and companies can more easily invest in the resiliency of their supply chains and the health of the planet.
In the first phase of the CANZA Marketplace, farmers and advisors can explore existing programs that support sustainable and climate-smart farming practices.
The searchable directory can be used as an initial screening tool and users can contact the listed program directly to confirm eligibility before making farming decisions.
We recognize that it can be helpful to “stack” funding sources when trying a new practice on your farm. CANZA is currently engaged with several program administrators to better understand their criteria for program stacking, and make that information more accessible to farmers and advisors.
Farmers who participate in the Million Acre Challenge Program will be asked to share several types of data and take part in on-farm measurement activities.
For Cohort 1, farmers are asked to:
These data collection requirements have been developed in alignment with CANZA’s emerging Measurement, Monitoring, Reporting, and Verification (MMRV) framework, which will enable CANZA to measure the environmental outcomes associated with the new practices farmers are trying through the Program.
Farmers and their advisors will be able to better understand the environmental benefits they are creating through the new practices they are adopting.
Over time, farmers may be able to explore additional revenue-generating options as the Marketplace develops.
Companies, governments, and investors are interested in supporting the advancement of climate-smart agriculture across Canada. They want to meet their sustainability goals and support more sustainable supply chains. In order to invest, they need results that are measured/modelled and verified with a high level of rigour.
You may have heard a few terms related to an outcomes-based or carbon-based marketplace. Here is what they mean:
A certificate with monetary value representing one tonne of CO₂ equivalent reduced, avoided, or sequestered (e.g., stored in soil).
A mechanism for companies to be recognised for greenhouse gas mitigation efforts made outside their own supply chains. Companies can invest in greenhouse gas emissions reduction activities in other industries and/or geographies and have that investment “offset” some of the emissions in their own operations.
A mechanism for companies to be recognised for greenhouse gas mitigation efforts made inside their own supply chains. Insetting is the implementation of nature-based solutions such as reforestation, agroforestry, renewable energy and regenerative agriculture within a company’s supply chain.
The intentional process of removing CO₂ from the atmosphere and storing it (e.g., in the soil on your farm).
The initial measured amount of emissions or soil organic carbon before any management changes (e.g., new beneficial management practices) have been implemented.
