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Million Acre Challenge Program

Introducing the Next Era of Farm Stewardship

Across Canada, a growing number of farmers are continuing the good work of adopting management practices that benefit the environment and their bottom lines.

The new Million Acre Challenge Program provides farmers with cost-sharing and agronomic supports to adopt practical, proven methods that improve soil health, water quality, and reduce emissions. Through their participation in the program, farmers can also set themselves up to explore future opportunities related to the marketing of the environmental outcomes they generate, including decreased GHG, preserved water quality, and increased biodiversity.

Together, we’re advancing a future where Canadian farms continue to thrive economically and environmentally.

What’s Changing on the Land?

Participating farmers are making shifts that continue the good work of:

Improving soil structure, fertility, and water retention

→ Healthier soils absorb water more effectively, hold nutrients longer, and support stronger root systems.

Improving efficiency of input use

→ The targeted use of fertilizers and other inputs help reduce costs and improve long-term productivity.

Increasing on-farm biodiversity and natural resilience

→ More diverse crop rotations, beneficial insects, and natural habitats support pollinators, maintain nutrient balance in the soil, and help to control pests.

Supporting more consistent and higher yields

→ Crops that are resilient to changing weather conditions contribute to reduced economic volatility.

Restoring ecosystem functions that benefit the broader landscape

→ Farms that practice climate-smart agriculture help to protect groundwater, reduce erosion, and support wildlife

These practices are grounded in science, informed by experience, and led by farmers.

Why It Matters

This program helps farmers tap into new opportunities by aligning farm management with growing demand for climate-smart, low-footprint agri-food systems. This is about farming in ways that focus on profitability, risk reduction, and long-term viability.

A New Kind of Support for a Changing Farm Landscape

We’re working alongside farmers, researchers, agri-businesses, and community partners to:

  • Enable better decision-making with reliable, easy-to-use data
  • De-risk the adoption of new beneficial management practices through access to incentives and financing options tailored to farmers’’ unique goals
  • Create market recognition for farms that deliver real, measurable environmental outcomes
  • Support the adoption of tools that improve both business and environmental performance

Built for Farmers. Backed by Industry. Designed for Impact.

This is not a one-size-fits-all program. It’s a flexible, farmer-facing approach shaped by farmers, agronomists, and leaders across the agri-food system.

If you’re ready to continue strengthening your land, your business, and your bottom line — we’re ready to work with you.

Join the program waitlist or learn more: [email protected]

To learn more about the Million Acre Challenge Program, download the Program Overview Info Sheet.

Program Overview Info Sheet