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New CANZA Marketplace connects Canadian farmers to climate-smart funding and learning opportunities

New CANZA Marketplace connects Canadian farmers to climate-smart funding and learning opportunities

Canadian farmers will gain access to a powerful platform this summer connecting climate-smart agriculture funding opportunities and educational resources in one platform.

The Canadian Alliance for Net-Zero Agri-Food (CANZA) has launched the first phase of the CANZA Marketplace, a digital platform designed to help farmers adopt climate-smart agriculture and get rewarded for the positive environmental outcomes it delivers.

The CANZA Marketplace brings funding programs and educational resources together, in one place. It aims to address a key challenge in the agri-food sector: navigating fragmented support programs and connecting on-farm environmental improvements to real economic value.

Initially focused on Ontario with plans to expand nationally, the CANZA Marketplace connects farmers, agricultural advisors, and investors around shared goals of productivity, resilience, and sustainability.

A long-term goal of the CANZA Marketplace is allowing farmers to voluntarily enter their data for multiple climate-smart support programs. The CANZA Marketplace platform will streamline the data input process and provide valuable analytics for multiple support systems.

The first phase of the CANZA Marketplace focuses on access, learning, and cost share funding. It includes:

  • A searchable directory of funding programs supporting climate-smart farming practices in Ontario. This centralized resource helps farmers and advisors quickly identify and compare available funding opportunities, including CANZA’s Million Acre Challenge.
  • A knowledge hub offering practical information on climate-smart and regenerative farming practices, helping increase awareness and adoption across the sector.

At its core, the Marketplace is meant to turn aggregated on-farm outcomes into trusted investment opportunities, rewarding environmental stewardship, lowering risk and encouraging investment in resilient, low-carbon food systems.

“This first phase of the CANZA Marketplace is about making it easier for farmers to find and use climate-smart agriculture resources, while also beginning to demonstrate the real investment value of these practices,” said Ashley Honsberger, Interim Executive Director of CANZA.

“We’re building the platform step by step to create a durable system that recognizes and rewards farmers for their environmental stewardship.”

The platform will be publicly accessible to farmers, agricultural advisors and the public.

While users can browse funding opportunities without an account, creating one enables the ability to save programs of interest and conduct side-by-side program comparisons.

“When CANZA was launched, it was clear that Canada’s food system was at a turning point in sustainability and decarbonization,” said David Hughes, CEO of Generate Canada. “The Marketplace is a meaningful step toward helping farmers adopt climate-smart practices while ensuring they are recognized and rewarded for work they undertake for the environment.”

“Farmers cannot be expected to both produce food and enhance the environment on their own,” said Evan Fraser, Executive Director of the Arrell Food Institute and one of the founding partners of CANZA.

“We founded CANZA with the belief that Canada can be a global leader in regenerative, climate-smart agriculture, and we need ways to ensure the market rewards farmers for doing things such as sequestering greenhouse gases and protecting biodiversity. When we have mechanisms in place to provide financial incentives for environmentally beneficial practices, we will see truly economically and environmentally sustainable food systems. The CANZA Marketplace is an important part in the journey towards creating green economic growth.”

CANZA will continue to expand the Marketplace’s capabilities and geographic reach over time, with the goal of supporting farmers across Canada and scaling climate-smart farming solutions that are profitable for farmers and sustainable for the land we all depend on.

Media Contacts

Primary: Elizabeth Harrington, Head of Communications and Public Relations

Secondary: James Wood, Communications Specialist

Email: [email protected]

Published: 2026-05-26