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Businesses and industries are embracing a multi-trillion dollar opportunity to eliminate waste, improve productivity, enhance competitiveness, and maximize value. It’s called a ‘circular economy’.

Paul Shorthouse

Managing Director

Circular Economy Leadership Canada (CELC)

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Circular Economy Leadership Canada (CELC) creates the knowledge, networks, and opportunities that accelerate circular innovation across Canada’s economy.

The challenge and opportunity

As the costs of our products increase–from food to clothing, housing to cars–waste is a luxury no one can afford. It’s clear that inefficient supply chains are more vulnerable to disruption–carrying greater environmental and social liabilities, as well as business risk. Every sector is grappling with the unsustainable costs of “business as usual.” Rising populations and competition for resources make revamping Canada’s industries and supply chains all the more urgent.

What’s needed is a new model that rethinks production processes, supply chains, material resource use, and consumption patterns. Rising to this challenge is one of the most critical opportunities of our time.

Our approach

The good news is, businesses and industries are already starting to embrace a new approach called the ‘circular economy.’ It presents a multi-trillion dollar global opportunity to eliminate waste, improve productivity, enhance competitiveness and maximize value. CELC unites leaders across Canada’s diverse sectors to collaborate, innovate, and advance real-world circular solutions. We work to advance critical enablers for circularity across all sectors, as well as undertake deep dive projects in strategic sectors–from critical metals and minerals, to agrifood, to construction and real estate.

Leveraging the research and policy expertise of the Smart Prosperity Institute, our goal is to help retain the highest value from Canada’s resources through designing out waste and supporting innovative business models focused on optimal material use, re-use, repair, refurbishment, recycling, and regeneration.

Together, we’re creating more resilient and prosperous businesses and communities across Canada.

Contact Paul Shorthouse, Managing Director, for more information: [email protected]

Visit CELC’s Website

Businesses and industries are embracing a multi-trillion dollar opportunity to eliminate waste, improve productivity, enhance competitiveness, and maximize value. It’s called a ‘circular economy’.

Paul Shorthouse

Managing Director

We Are TAKING ACTION on our Roadmap to 2035.

Our key priorities include:

Reducing, Reusing, and Redesigning Plastics


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Reducing, Reusing, and Redesigning Plastics


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Meet circular economy experts from our Generate Canada – Smart Prosperity Institute Partnership

With a network of Partner organizations across the country, CELC advances thought leadership, technical expertise, and collaborative platforms for accelerating systems change and the transition to a low carbon, circular economy in Canada.

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With a network of Partner organizations across the country, CELC advances thought leadership, technical expertise, and collaborative platforms for accelerating systems change and the transition to a low carbon, circular economy in Canada.

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With a network of Partner organizations across the country, CELC advances thought leadership, technical expertise, and collaborative platforms for accelerating systems change and the transition to a low carbon, circular economy in Canada.

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With a network of Partner organizations across the country, CELC advances thought leadership, technical expertise, and collaborative platforms for accelerating systems change and the transition to a low carbon, circular economy in Canada.

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Dive deeper

DYK, circular strategies can help reduce carbon emissions from our buildings?

A staggering 30% of Canada’s total GHG emissions result from the operation of buildings, as well as the manufacturing, transportation, installation, maintenance, and disposal of building materials. Research by the CSA Group in collaboration with CELC shows how circular strategies focused on extending the life of existing buildings through renovation over new construction can make an impact.

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What’s the role of critical minerals in a circular economy?

The transition to a low-carbon economy will result in increased primary demand for metals like aluminum, copper, lithium, silver, nickel, lead, and zinc – some of which are in short supply. At the same time, the negative impacts of mining activities have come under increasing scrutiny. Can circular economy strategies help address supply and demand by enhancing resource recovery while minimizing environmental impacts? Evolving research shows it’s possible.

Read More